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In his memoir, Eisner doesn't air quite as much dirty laundry as we could hope he'd be dopey enough to do. Still, it is revealing, and since it's unheard-of for Hollywood potentates to spill any beans at all, this book is required reading for anyone interested in America's major export, popular culture.
We learn a fair bit of personal stuff: the crucial impact of Eisner's sternly withholding father, who drove Michael to succeed and made him less than effusive himself in praising underlings; his favorite book in youth (The Catcher in the Rye); his encounters with more madcap Hollywood types; his brush with death from heart disease; the day he got the idea for Beverly Hills Cop by getting physically roughed up by a Beverly Hills cop; his plan to add the naughtier cartoon character Mortimer Mouse to Mickey's family.
Eisner gives us his negotiating secret (be willing to walk), his view of prerelease audience testing of shows ("it's almost worthless"), his management strategy (incite raucous debate within strict institutional checks and balances, then make gut decisions), the key to success in movies and TV (strong two-man partnerships: Lew Wasserman and Sid Sheinberg at Universal, Bob Daly and Terry Semel at Warner Bros., and preeminently Eisner and Frank Wells at Disney). Eisner gives a provocative analysis of why Jeffrey Katzenberg and Michael Ovitz proved disastrous partners for him at Disney, and even confesses to a few screwups of his own (losing his temper and helping to blow the Disney America historical park development). --Tim Appelo
| AUTHOR: | MICHAEL EISNER |
| CATEGORY: | Book |
| MANUFACTURER: | Random House |
| ISBN: | 0375500715 |
| TYPE: | 1942-, Biography, Biography / Autobiography, Biography/Autobiography, Business, Business & Economics, Business Life - Inspirational, Chief executive officers, Corporate & Business History - General, Eisner, Michael,, Executive Management, Management - General, United States, Biography & Autobiography / Business, Eisner, Michael |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |
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Customer Reviews of Work In Progress
My whole way of thinking changed while reading this book. This book is truly one of the best books I have read in a while. I bought copies for all of my friends and realatives. I learned much about management and people in general. You may not like Eisner personally (I do) but you cannot argue with the success of the company. This book is a MUST read for anyone who even casually likes the Disney corporation. I came to understand many things about Disney that I did not know.
Disney or How to do it right
If you read this book, you will understand that the life of CEO is made of hard work, commitment, great understanding of what is the essence of your business and luck. Even though you have all these qualities, life will bring challenges that you'll have to manage, such as the loss of a dear friend, who happened to be your right hand or health problems. But, if you are a good CEO, all these experiences are opportunities of learning and will bring you wisdom.
Luck: Michael Eisner was at the point to be fired from Paramount just when Disney made him the offer to be the CEO.
Commitment: When he is on vacation with his family, he is visiting the closest Disneystore or the attraction parcs, just to get some ideas.
Hard Work: Everything is in the amount of work you put into your job. Vacations doesn't seem a word that Michael Eisner understands.
Great understanding of the business: if you want to undertake a masterful strategy lesson, you have to read this book. He clearly understands what a brand means and how to take advantage of it by cross selling properties in attraction parks, movies, TV, animation etc.. The most important is to be in front of the consumer where ever he is inside the home or outside. One last great lesson is to not compromize your brand because a brand represents a community of users with common goals and values.
Even though you do it right, everything will change if something unexpected happens. The death of Frank, his right hand, has destabilized Disney for a while but it was an opportunity to make the necessary changes, including asking Jeffrey Katzenberg to leave, that Disney needed to keep going.
This is a great read!!!!
I bought this book on special - ... Can't complain!!
But I must tell you it was a brilliant book and one that you will read right through and look forward everytime you pick it up. It was brilliantly written and about things that you know of. Movies you've seen or heard about. So it involves you in all his business ventures. In between all the stories is great advise and great ideas which you can relate to your own business.
Overall just really enjoyable and well worth looking at.
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