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| AUTHOR: | Mark H. Long, Mark Long |
| CATEGORY: | Book |
| MANUFACTURER: | Adams Media Corporation |
| ISBN: | 1580622070 |
| TYPE: | Accounting - General, Business / Economics / Finance, Business/Economics, Capital investments, Capital market, Investments, Long-term business financing, Small Business - Capital Generation, Venture capital |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
| UPC: | 045079202078 |
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Customer Reviews of Financing the New Venture: A Complete Guide to Raising Capital from Venture Capitalists, Investment Bankers, Private Investors, and Other Sources
Too Much Fluff - No Content I have read many books on financing and founded my own tech company securing funding from angels, VCs, and investment banks. This book was non-practical and filled with too much marketing fluff with page after page of trademarked terms that made no sense whatsoever. I know for a fact that if any of my VCs read this book they would literally laugh. It was like Tim Robbins trying to write about venture capital. The bottom line is that investors don't give you money based on what you say but rather what you do -- walk the walk.
Don't be fooled or you will lose...
"Financing the Venture" is difficult to read and comprehend. The presentation and illustrations are not always clear. It is hastily bundled together in an attempt to impress the reader about a few innovative thoughts (developed by others) and rearranged by an amateur writer. The book has two themes: how to prepare a business plan to an investor, and learning how and where to obtain financing.
First, if anyone dares to write his or her business plan HIS way, beware, you will be rebuffed quickly! Second, if you carefully review the writer's experience at raising capital, he seems to contradict his own methods for raising capital. Case in point: Mark Long sponsors lectures about how to make "quantum leaps" for entrepreneurs, yet he struggles, in one of his own projects, to raise just $350,000 of seed capital from forty-five investors!
Do not use this as a primary guide. For the one star rating, there are some ideas that may help focus your thoughts. Use this book as an auxilliary tool to complement your ideas and visions for preparing final plans and strategies.
Don't bother
This book not contain much useful information. What's more, it's structured very poorly and what little value the book does contain is hard to extract. Read Baird's Engineering Your Start-Up and Nesheim's High Tech Startup instead.