Cheap Time to Make the Donuts (Book) (William Rosenberg, Jessica Brilliant Keener) Price

Related Products

Customer Reviews of Time to Make the Donuts

From the Kitchens of Boston to your Left Ventricle
Amateur chefs making an impulse purchase on the basis of the book's title will want to reconsider, as this is NOT a how-to guide to the making of this distinctly American confection. I myself was bitterly disappointed to make this discovery. However since I was trapped in the purgatory of traffic school when I furtively cracked its cover, I decided to forge ahead with this ghost-written autobiography of the founder of Dunkin' Donuts anyway.

I was soon swept up by the exhilarating story of a relentless entrepreneur's rise to the top of the glamorous but cut-throat world of donut manufacture & distribution. I was also smitten with no small amount of civic pride, as Dunkin' Donuts sprang from the loins of my own native Boston. The narrative is interspersed with intriguing facts about the donut industry and its history. For instance, did you know that the modern word "donut" is a simplification of the word "doughnut," which itself evolved from the archaic term "dough knot"? Nor did I, sir.

Your inner Homer will be thrilled with this book and its lessons. And at just over 200 pages, it's the ideal length for a day-long sentence to traffic school at which attention must be periodically feigned. However this will limit your absorption of any important lessons being imparted. I myself learned this the hard way, when I caused a minor accident immediately upon leaving the school's parking lot by failing to signal. The delicious irony of this was not lost on my instructor, who had sullenly resented my divided attention throughout the day.

---

Great Book
This book was a great read full of insighful information. I highly recommend it.

---

Some good lessons...but
This is a decent, quick read based on another successful entrepreneur. Rosenberg is a hardworking visionary who was always willing to roll up his sleeves and put in the time. However, at times in the book, he seemed far too full of himself. He pats himself on the back a fair amount and revels in stories where he was proven right. It seems that he was always right in the big moments, when it counted. He also appeared to be at odds with his son and makes little effort to let bygones be bygones. Rosenberg did not agree with a lot of his sons decisions, pointing out a number of failures. Only when Rosenberg himself gets back involved in the business is everything straightened out. His son is now retired after spending decades at the helm and everything turned out well despite his "numerous" mistakes. I find it curious that Rosenberg would even bring up these types of family situations-Yo, Bill-it's over! Move on and focus on the things that really matter.
This is a fairly decent read that could have been better. Another biography where the subject is a white knight that can do little wrong. Another ego bigger than Manhattan. You can learn some things but tread carefully and wear your boots.