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| AUTHOR: | Roy Langmaid, Mac Andrews |
| CATEGORY: | Book |
| MANUFACTURER: | John Wiley & Sons |
| ISBN: | 0470855398 |
| TYPE: | Advertising & Promotion, Business & Economics, Business / Economics / Finance, Business/Economics, Consumer satisfaction, Creative ability in business, Customer relations, Marketing - General, New products, Organizational change, Strategic Planning, Structural Adjustment, Business & Economics / Marketing / General, Customer services |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |