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40 years of the internetting age as visioned in 1984
When my father (Norman Macrae who deputy edited The Economist for most of last half century) and I wrote this book in 1984 , we wanted to say Goodbye to Orwell - and his Big Brother fears for the human race. We did this by visioning an internetting age which my father dubbed the 3rd - and greatest - transport revolution created by human beings. Our time scenarios have been out by a years or so as in any good future narrative, but the megatrend of the global internetting age is just about on track to enter the 3rd millennium. When we wrote the book in 1984, critics slammed us as the most optimistic futurists ever to go to print. If we were revising the book today, we'd have to raise the optimistic gear more than ever. The next decade will be make or break for seeding the promise of e-business and e-society. We believe this is the most imaginative time for being alive that human beings have had the luck - and indeed the responsibility to make happen. sincerely, chris macrae, wcbn007@easynet.co.uk chief infomediary , brandknowledge.com