Cheap No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (Book) (Dan Kennedy) Price
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| AUTHOR: | Dan Kennedy |
| CATEGORY: | Book |
| MANUFACTURER: | Entrepreneur Press |
| ISBN: | 1932531572 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business/Economics, Direct marketing, General, Marketing - Direct, Small Business - General, Business & Economics / Small Business |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
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Customer Reviews of No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
Don't waste your money on this "book"! This book is nothing more than a marketing tool for the author to get you to buy more of his books, seminars and products. Each chapter gives a taste of a marketing concept and then ends the chapter with a website to go to for more information. Of course these websites want you to purchase the information in the form of more books, newsletters, seminars, etc. I also purchased 2 other marketing books at the time I bought this one, "How To Become A Marketing Superstar" by Jeffrey J. Fox and "Your Marketing Sucks" by Mark Stevens. Both offered complete, sound marketing concepts that I've already put to use and are showing results. And best of all...they didnt' try to sell me anything!
Good Conceptual View
We all get bombarded with advertising all day long. Dan Kennedy understands that we have learned to simply tune out most of these in just a few seconds. So his answer is to concentrate on marketing efforts that are direct to clearly identified prospects. No more newspaper or television advertising. Instead target your customers. If you sell wheel chairs you probably don't have much of a market in young people, well maybe young motorcycle riders.
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>Mr. Kennedy has written the start of the book, then he turns individual chapters over to customers of his who tell their own stories. The overall book is written at a rather high level. It's more about the concepts of direct marketing and what it can or will do for you than it is on the nuts and bolts. This is the book for you if you are thinking about the subject. You'll want another 'how to' book when you decide to actually get started.
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>Included with the book are all kinds of special offers, a newsletter, a class, and so on. After all, that's what direct marketing is all about.
JasonLendingdotCom No B.S. Review
This is the first book thatt I have read from Dan Kennedy. I must say that it was the title of the book that got me interested. I am just getting started with my direct marketing education and found this book to be a HUGE help. I liked how Dan opens the book with a few chapters and then passes the torch to some of the people who have used his methods of marketing, letting them tell their stories. I feel that I learned something from everyone in this book.
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>Overall I am glad that this book made it into my hands. It has opened my eyes to some great marketing and advertising strategies. I would highly recommend this book to anyone who owns a business or is looking for ways to generate some major business.
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