Cheap Marketing Book Price

Cheap Marketing (Book) (William G. Zikmund, Michael d'Amico) Price

Marketing

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AUTHOR: William G. Zikmund, Michael d'Amico
CATEGORY: Book
MANUFACTURER: Howard W Sams & Co
ISBN: 0324028113
TYPE: Advertising & Promotion, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing, Marketing - General
MEDIA: Hardcover
# OF MEDIA: 1

Related Products

Customer Reviews of Marketing

updated to include the internet
This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.

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