Cheap Marketing (Book) (William G. Zikmund, Michael d'Amico) Price
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| AUTHOR: | William G. Zikmund, Michael d'Amico |
| CATEGORY: | Book |
| MANUFACTURER: | Howard W Sams & Co |
| ISBN: | 0324028113 |
| TYPE: | Advertising & Promotion, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing, Marketing - General |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |
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Customer Reviews of Marketing
updated to include the internet This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.