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| AUTHOR: | Alan T. Shao |
| CATEGORY: | Book |
| MANUFACTURER: | South-Western College Pub |
| ISBN: | 0324074506 |
| TYPE: | Advertising & Promotion, Business / Economics / Finance, Business/Economics, Marketing - Research, Marketing research, Business & Economics / Marketing / General |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
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Customer Reviews of Marketing Research: An Aid to Decision Making
GREAT BOOK ! That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one of the simplest book I have ever seen on this mattter. Some special chapters on reliability and validity and internet are unique features of this book. You can be a marketing research instructer or a marketing research student, if you want to know marketing research, just get this book !