Cheap Marketing: Concepts and Strategies Price

Cheap Marketing: Concepts and Strategies (Book) (William M. Pride, O. C. Ferrell) Price

Marketing: Concepts and Strategies

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AUTHOR: William M. Pride, O. C. Ferrell
CATEGORY: Book
MANUFACTURER: Houghton Mifflin Company
ISBN: 0618192433
TYPE: Business / Economics / Finance, Business/Economics, Marketing - General
MEDIA: Hardcover
# OF MEDIA: 1

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Customer Reviews of Marketing: Concepts and Strategies

Concept of Marketing
I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.

The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.

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