Cheap Looking Good in Print (Looking Good) (Book) (Coriolis Creative Professionals, Cpp Author Team, Roger C Parker) Price
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Parker and Berry first discuss essential design concepts such as relevance, proportion, consistency, contrast, restraint, and attention to detail. Next the authors teach you about basic tools for organizing layouts: grids, columns, gutters, headlines, kickers, captions, bullet lists, and pull quotes, to name a few. They delve into the intricacies of typography and font families, highlighting such concepts as type size, alignment, and leading and kerning. Next you learn about the use of white space and about rulers and accents such as borders, boxes, drop shadows, and bleeds. The authors discuss illustrations, clip art, backgrounds, charts, diagrams, tables, and maps and advise you on positioning those elements on a page. There's also a lot of information on selecting, resizing, and placing photographs. A full-color chapter illustrates how to choose color and use spot color, full color, and duotones.
At this point the authors move from theory to hands-on projects--you apply the design concepts that they have already put forth. You learn about the appropriate design, graphic, and text elements for newsletters, ads, catalogs, and other business correspondence. Each chapter in this section offers plenty of illustrations and ends with a checklist of reminders that you can refer to as you design.
Especially useful are chapter 12, which features common design mistakes along with illustrations and explanations of what's wrong, and chapter 13, which highlights redesigns of poorly produced publications. The latter is a before-and-after glimpse of designs of almost all types of publications, from newsletter to survey. These two chapters drive home succinctly and with great visual impact every point of design that the authors have previously discussed. Finally, the appendix offers extra tips on printing in color, and choosing image databases, paper, and service bureaus.
The authors don't refer to the Windows or Macintosh operating systems or to any software programs. The understanding is that you will learn how to use your software tools elsewhere and consult the book for elements of design. That's a reasonable goal, as the authors maintain a clear, concise tone and offer many tips that are tangential but still relevant to the subject matter. For example, the chapter on type has a short sidebar on the difference between kerning and tracking and a longer sidebar on font substitution. All in all, this book functions well as both a how-to manual for beginning designers and as a design reference for more advanced designers. --Kathleen Caster
| AUTHOR: | Coriolis Creative Professionals, Cpp Author Team, Roger C Parker |
| CATEGORY: | Book |
| MANUFACTURER: | Coriolis Group |
| ISBN: | 1576106160 |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
| UPC: | 788581061602 |
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Customer Reviews of Looking Good in Print (Looking Good)
Looking crap in print Would be a better title. How one can call this the `definitive guide to desktop publishing and design` is beyond me and should be arrested by the anti-idioten brigade. The lay-out itself is crap, the examples crappier. The content is everything but in-dept and outdated (even for the novice). That the writer doesn't mention anything about PDF says enough. <
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>A far better book on graphic design and desktop publishing would be: The New Graphic Design School by Alan Swann & David Dabner.(ISBN: 0471686832). It`s not an all-in-one DTP guide like Roger`s book is supposed to be but what it covers is far more interesting and up to date than what you can find here. <
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>Not recommended.
An apt title for a very serious book.
If you find yourself smack-dab in the middle of a job requiring that you produce professional-looking documents, especially with a real professional printer (not just a laserjet), and you have no education or experience, this book is for you. It explains clearly--and at length--the process of creating and producing printed materials. It gives you the vocabulary for different kinds of graphic elements and typography, helps explain the mechanics of printing presses and inks, and gives lots of good suggestions for attractive layouts. I found the section on working with photographs particularly helpful.
There's a lot of overlap with Robin Williams's "non-designer" series (because they're both about solid graphic design), but this one goes a bit further in some respects, even it it's a bit heavier and not as much fun as hers.
I liked the Non-Designer books better, but this one's great, too. All in all, a very fine addition to your library if you're trying to teach yourself graphic design quickly, and you don't have people standing around just waiting to answer your questions.
If You Only Have One
On the cover of this fine book is a blurb from the NY Times saying "If you have only enough money for one DTP book, buy this one," paraphrased, of course. The emphasis should be if you only have ONE. If you have any of Robin Williams' books or a Classroom in a Book, Parker's book will only be a re-hash of that. So, if you don't have a good DTP book, this is the book for you. If you have anyother reasonably good DTP book, this will just be the same stuff.
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