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Think Harley-Davidson: the unmistakable rumble of the V-Twin engine, the chrome, the longstanding image of the company and its customers. Though the Japanese have surpassed Harley-Davidson in about every aspect of motorcycle technology, the Milwaukee machines have something that other bikes can never have: mystique. Hog Heaven: The Story of the Harley-Davidson Empire traces the marque from its l903 beginnings (a primitive moped with no clutch or transmission that had the power going to the back wheel via a dangerous-looking exposed leather belt) to its success as part of mechanized warfare in WWII to the disastrous buyout by AMF, a company better known for its bowling balls and golf carts. Toward the end of the AMF period, Harley-Davidson was barely afloat and turning out inferior-quality products; when the parent company went looking for buyers, the employees banded together and took the nameplate back. The company's comeback is one of the great success stories of American business, and in the year 2000 the corporation can't fill orders fast enough to meet demand. Its modern image has grown from the days when only outlaws rode the machines; today they're popular with accountants, attorneys, celebrities, doctors, and all those who can afford them and have a love of the open road. --Jerry Renshaw
| CATEGORY: | Video |
| THEATRICAL RELEASE DATE: | 1998 |
| MANUFACTURER: | A & E Home Video |
| MPAA RATING: | NR (Not Rated) |
| FEATURES: | Black & White, Color, NTSC |
| TYPE: | Documentary |
| MEDIA: | VHS Tape |
| # OF MEDIA: | 1 |
| UPC: | 733961404166 |