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Not Cutting Edge
This is my third year as a subscriber - sometimes I wonder what I have missed before that. HBR is not about being the first to print the latest management trends or techniques. The majority of the articles involve a ton load of research spanning years and in some cases decades. The research covers numerous companies so that there is a justifiable amount of truth to what is being written. It would be tomfoolery to adopt these techniques and assume that they will automatically apply to your company or department without some sort of additional or complimentary technique. However HBR covers many of the different management styles with practical examples. Then occasionally they revisit an article that they printed eons ago, giving you a fresh insight on how accurate or even inaccurate they were in their research. Each month there is a fictional Case Study that tries to mimic the real world. At the end of each Case Study authorities in the case study field give their professional views on what should be done. Occasionally these fictional studies do reflect your own corporate trials and tribulations. There is the `HBR at Large' section and `Best Practice' covers real world practices and their thoughts on them. HBR will teach you a lot. You should know that you probably wouldn't read every article every month. You're looking at 125-175 pages per month and about 100+ pages of content per month - fine print!. Why Buy: Quite possibly the most impressive magazine to have on your desk when anyone steps into your office. It's inevitable, almost everything involves money and business - HBR greatly improves your odds with the business part. As a gift for the business minded person (corporate or entrepreneur) in your life - male, female, romantic, non-romantic.

The HBR Equity - Coffee Table or Boardroom?
HBR is a good read there is no question. It has a history of ground breaking articles published, granted. I thoroughly enjoy it, when I can get it in Poland. Every graduate from a reputable management school should receive a free year's subscription. Most of these readers would renew at the regular price, IMHO. <
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>That acknowledged, I am a public relations practitioner and I have a gripe with HBR. There is not a whole lot representing my profession besides culture change and some interesting HR cases, which I could audit at any university if I so wanted. This makes HBR a soft read for my needs. <
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>I teach public relations to 5th year students at the state university, link MBO and financial results with PR management same as any department would be required. In my capacity as an instructor, I encourage my students to offer counsel and read through P&L's. I encourage them to look at problems with detailed financials and prepare their proposed programs with an understanding of the corporate audience. I encourage research, not only polling publics outside the company but also to take a pulse of the company itself: much like a professional doctor would do with a patient when diagnosing a problem before beginning a procedure. <
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>Granted, there are very few case studies I can use to promote sound PR management thinking rather than the over-predominant "technical" thinking of PR as an extension of a creative communications artform. (O, how I wish for a case with figures like something in Marketing Logistics or Financial Management!) For my money, in PR, there is nothing but artistry and the name of the HBR. I concur with another reviewer, mnetzley, who suggests that the level of presentation between the covers has fallen to the level of a Harlequin romance for business managers: dumbed-down anecdotes, and stories masquerading as case studies, IMO. <
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>For illustration, there was a communications case a couple of years ago dealing with Crisis and the corporate need for good communication. One of the reviewers assessed it right in the post mortem: trouble began before the problem arrived. But this begs two questions: Why wasn't the problem identified before the crisis appeared; and why wasn't THAT tool presented for learning rather than the case itself? It was a nice case as far as it went but it was for the coffee table and not the boardroom. <
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>And that seems to be the level of the HBR these days. Of course, I expect more from the HBR so your mileage may vary. But isn't the cachet of HBR the avant-garde? For me to rate it higher than a three at this stage, I feel I would be doing a disservice to the old magazine that published ground-breaking articles while humouring a brand equity that has lost its vision to its own magnificence.