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| AUTHOR: | Charles W. L. Hill |
| CATEGORY: | Book |
| MANUFACTURER: | Mcgraw-Hill (Tx) |
| ISBN: | 0072537892 |
| TYPE: | Business/Economics, International business enterprises, International trade, Investments, Foreign, Management |
| MEDIA: | Hardcover |
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Customer Reviews of Global Business Today
Good inexpensive text for International Business I use this as a text for an undergrad capstone course in International Business Strategy. Hill is co-author of a fine Strategic Management text, and much of the treatment in that text is evident here.
The underlying economic arguments for firm behavior in their international and global activities are well presented. I ask my students to look over the concepts presented in this text, and then apply them to HBS case studies we discuss together in class.
Compared to alternative texts on interntional/global strategy from George Yip (Global Strategy 2/E), or either of two from Bartlett and Ghoshal (Managing across Borders, 2/E, or Multinational Management), this one is more digestible for undergrads (vs. the MBA or other grad level courses these other texts appear to be targeting). It also makes a nice text for Intro to International Business undergrad courses.
If you can order the text without the CD-ROM (unless you want to assign an international business plan, of course), all the better.
For an overview of IB with grounding in the economics/strategy vein, there are few better texts. This one is also better value for the money than most out there, which your students will thank you for.
Lack of recent data
The book covers nearly all subjects under globalization. In the first part, it describes the environment of global enterprise. In the second part, it discusses about strategies. The examples given in the book are good and specific for the subject. However they are not the recent ones. In such a fast growing business environment, the examples should be much more recent. The most recent ones are from 1994. For example it only covers Asian crisis in the postscript. Therefore I would recommend a book which has recent data and examples in it.