Cheap Entrepreneurial Marketing : Real Stories and Survival Strategies (Book) (Bruce Buskirk, Molly Lavik) Price
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| AUTHOR: | Bruce Buskirk, Molly Lavik |
| CATEGORY: | Book |
| MANUFACTURER: | South-Western College Pub |
| ISBN: | 0324158637 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business Communication - Meetings & Presentations, Business/Economics, Entrepreneurship, Marketing, Marketing - General, Business & Economics / Business Communication |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
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Customer Reviews of Entrepreneurial Marketing : Real Stories and Survival Strategies
Success stories to emulate Entrepreneurs need tangible, real information to guide their life-or-death efforts. Here's a great place to go for this information. You've heard some of these stories elsewhere, but this is a book that pulls it all together: e*trade, garage, the body shop, kinko's, xircom and much more. Even more importantly, these are some of the stories we're still living, like Ken Park's HyperCD, which is still emerging from the turmoil of the 2000 tech crash. Good reference book, great stories.
A Great Book to Keep in the Office
Entrepreneurial Marketing is a well written and insightful look into some of today's most influential entrepreneurs. As a consultant working with start-up and growth stage companies, I will be recommending this book to clients.
A Great Book To Keep In The Office
I found Entrepreneurial Marketing extremely insightful, well written and enjoyable to read. The book not only explores the backgrounds of some of today's most notable entrepreneurs, but also serve as a great motivator for people who want to start their own business. As the Managing Director of a Beverly Hills management consulting practice, this book will be a must read for our clients.