Cheap Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Book Price

Cheap Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) (Book) (Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin) Price

Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)

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AUTHOR: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
CATEGORY: Book
MANUFACTURER: Springer
ISBN: 0387725784
TYPE: Market research, Business & Economics, Business / Economics / Finance, Business/Economics, Management - General, Management Science, Marketing - General, Business & Economics / Marketing / General, Corporate Strategy, Customer Acquisition, Customer Relationship Management, Customer Retention, Database Management, Decision Trees, Direct Marketing, Information Technology, Logistic Regression, Marketing, Multichannel Distribution
MEDIA: Hardcover
# OF MEDIA: 1

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