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| AUTHOR: | Judy F. Graham |
| CATEGORY: | Book |
| MANUFACTURER: | Prentice Hall |
| ISBN: | 0131133225 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business/Economics, Consumer Behavior, Consumer Behavior - General, Marketing - General, Business & Economics / Marketing / General |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |