Cheap Consumers (Book) (Eric Arnould, Linda Price, George M Zinkhan) Price
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| AUTHOR: | Eric Arnould, Linda Price, George M Zinkhan |
| CATEGORY: | Book |
| MANUFACTURER: | McGraw-Hill/Irwin |
| ISBN: | 0072537140 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business/Economics, Consumer Behavior, Consumer Behavior - General, Marketing - Research, United States, Business & Economics / Marketing / General |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |