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| AUTHOR: | Henry Assael |
| CATEGORY: | Book |
| MANUFACTURER: | Houghton Mifflin Company |
| ISBN: | 0618222154 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business/Economics, Consumer Behavior - General, Consumer behavior, Marketing - Research, Marketing research |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |