Cheap Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns (Book) (Robert W. Bly, Michelle Feit, Steve Roberts) Price
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| AUTHOR: | Robert W. Bly, Michelle Feit, Steve Roberts |
| CATEGORY: | Book |
| MANUFACTURER: | McGraw-Hill |
| ISBN: | 0658001361 |
| TYPE: | Business & Economics, Business / Economics / Finance, Business/Economics, E-Commerce - Internet Marketing, Electronic mail systems, Internet - General, Internet marketing, Marketing - Direct, Marketing - General, Business & Economics / Marketing / General |
| MEDIA: | Hardcover |
| # OF MEDIA: | 1 |
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Customer Reviews of Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Great book for a new marketing medium Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.
The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..
A great book on email marketing that is thorough, timely, and bound to become a classic in its field.
These Authors Know Their Stuff!
These authors know their stuff. They've been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.
This is the definitive book on e-mail marketing
***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book.
If you want to know how the pros are using email marketing buy this book.
It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.
It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.
Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.
This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
This book is now the definitive resource on email marketing.