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| AUTHOR: | Editors of PC Magazine |
| CATEGORY: | Book |
| MANUFACTURER: | Que |
| ISBN: | 078972474X |
| TYPE: | Business / Economics / Finance, Business Enterprise, Computer Books: Internet General, Computer Networks, Computers, E-Commerce - General, Electronic Commerce, Strategic Planning, Telecommunication, Computers / Electronic Commerce |
| MEDIA: | Paperback |
| # OF MEDIA: | 1 |
| UPC: | 029236724740 |
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Customer Reviews of e-Business Essentials : Successful e-Business Practices - From the Experts at PC Magazine
The first book you should read on e-Business. Fun to read! Confused over jargons and buzzwords such as CRM, MRO, B2B, B2E, e-Procurement? Loss in conversations about doing business over the Internet? Need a jump-start in understanding what e-Business and e-Commerce is all about? Then look no further. "E-Business Essentials" by Frank J Derfler may be the book you are looking for.
This book is probably the first of its kind that stresses on the importance of relationships in e-Business - relationships between your company and its customers, suppliers and employees. These relationships are the cornerstone to the three major building blocks of e-Business, Business to Consumer, Business to Business and Business to Employees. Each of these building blocks is discussed in details in its own section, substantiated with interesting real world case studies.
This book does not attempt to be a 'how-to' manual. There are little or no technical design or architecture diagrams and definitely no code examples. Its main emphasis is on the 'whys' and the 'whats' of e-Business. Buzzwords and important concepts are conspicuously marked and defined in the margins of pages that discuss them.
Although written primarily for those with little or no exposure to the subject, it is by no means a 'Dummies' book. While it is written in layman's language and a style that is easy to understand, there are enough details to challenge the intellect. It will definitely lay a good foundation in the understanding of the fundamentals. Even those who have been in e-Business for a while will find this book refreshing and well organized.