Cheap Advertising Media Planning: A Brand Management Approach Book Price

Cheap Advertising Media Planning: A Brand Management Approach (Book) (Larry D. Kelley) Price

Advertising Media Planning: A Brand Management Approach

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$29.95

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AUTHOR: Larry D. Kelley
CATEGORY: Book
MANUFACTURER: M.E. Sharpe
ISBN: 0765613107
TYPE: Advertising & Promotion, Business & Economics, Business / Economics / Finance, Business/Economics
MEDIA: Paperback
# OF MEDIA: 1

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Advertising Media Planning: A Brand Management Approach
This comprehensive book contains all the essentials that anyone charged with selling a product, or even a service, would need to know about overseeing a media plan. It's easy to understand and has great theories and usable formulas to implement an effective media plan.

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