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A Face in the Crowd

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More timely now, perhaps, than when it was first released in 1957, Elia Kazan's overheated political melodrama explores the dangerous manipulative power of pop culture. It exposes the underside of Capra-corn populism, as exemplified in the optimistic fable of grassroots punditry Meet John Doe. In Kazan's account, scripted by Budd Schulberg, the common-man pontificator (Andy Griffith) is no Gary Cooper-style aw-shucks paragon. Promoted to national fame as a folksy TV idol by radio producer Patricia Neal, Griffith's Larry "Lonesome" Rhodes turns out to be a megalomaniacal rat bastard. The film turns apocalyptic as Rhodes exploits his power to sway the masses, helping to elect a reactionary presidential candidate. The parodies of television commercials and opinion polling were cutting edge in their day (Face in the Crowd was the Network of the Eisenhower era), and there are some startling, near-documentary sequences shot on location in Arkansas. An extraordinary supporting cast (led by Walter Matthau and Lee Remick) helps keep the energy level high, even when the satire turns shrill and unpersuasive in the final reel. There's an interesting parallel in Tim Robbins's snide pseudodocumentary Bob Roberts: both these pictures have almost as much contempt for the lemmings in the audience as for the manipulative monsters who herd them over the cliff. --David Chute
CATEGORY: Video
DIRECTOR: Elia Kazan
MANUFACTURER: Warner Home Video
MPAA RATING: NR (Not Rated)
FEATURES: Black & White, HiFi Sound, NTSC
TYPE: Drama, Feature Film-drama, Movie
MEDIA: VHS Tape
# OF MEDIA: 1
UPC: 085393407537

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Customer Reviews of A Face in the Crowd

Andy Griffith before Mayberry
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>Andy Griffith is Lonesome Rhodes, a big-mouth hillbilly from Arkansas, who gradually turns into a megalomaniac through the power of TV. Griffith (his debut Hollywood role after a huge success on Broadway in NO TIME FOR SERGEANTS) is frightening in this power-crazed role, but not nearly as scary as he could have been: he is just SO loud, SO backwoodsy that it's hard to imagine anyone taking him seriously (though it's happened before, hasn't it). Once Griffith leaves the countryside for NYC his role condenses to a one-dimensional personality - with a huge set of lungs. The message during this "Golden Age" of television is that TV may become a power tool for a demigod, with a complacent couch-potato audience sucking it right up. Silly, right? The cast is good as is the Budd Schulberg script. Directed by Elia Kazan in his usual and effective sock-'em-in-the-jaw style.


50 years before Wag the Dog
One of the most prophetic and important films ever made in America. I use it in teaching university students about media power and media literacy. Politics and consumerism have never been the same since TV invaded our homes, and Elia Kazan and Bud Schulburg had the foresight and talent to warn us in a big way. Andy Griffith is powerful and perfectly cast. If you've never seen this film, you haven't seen the best film about media manipulation of public opinion until Wag the Dog came out and prompted Bill Clinton to bomb Afghanistan to stall his impeachment proceedings.


The corruption inherent in power
Andy Griffith, making his screen debut, is stunningly authentic in his portrayal of "Lonesome" Rhodes an Arkansas country bumpkin who through effective promotion turns into a media mogul. Under Elia Kazan's masterful direction and with a brilliantly conceived script written by the venerable Budd Schulberg, "A Face in the Crowd" is a frightening vehicle which chronicles the ascension of an uneducated sham to the highest pinnacles of power. <
> <
>Griffith is discovered by roving reporter Marcia Jeffries played in an excellent performance by Patricia Neal, who works for a local radio station. With tape recorder in hand she enters the local jail where Griffith is sleeping off a public drunkenness summons. She gives him air time and amazingly his boisterous countrified jargon and down home philosophy instantly makes him a media favorite. With his star on the the rise, he leaves Arkansas for Memphis and then soon after with sponsors clamoring after him, to the media capital of New York with Neal as his business advisor and girlfriend. <
> <
>Anthony Franciosa is recruited as his slick agent Joey and a team is assembled to serve Griffith's personal and professional needs. Included in this team is writer Mel Miller played by Walter Matthau. Griffith is soon seduced by the bright lights of notoriety and overindulges in sex, alcohol and corruption. He jettisons the firmly grounded Neal and marries a beautiful baton twirling bimbo played by a gorgeous Lee Remick, also making her screen debut. <
> <
>Griffith soon becomes a boorish monster and a phony. Neal bolstered by Matthau, who both represent society's conscience against hypocrites like Griffith, is able to pull the plug on his career. As the film concludes we witness the onset of Griffith's precipitous fall from grace.

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